Free Video Tutorial: Know Thy Benefit

Have you ever looked back on a major investment your company made and thought: “What were we thinking? (Or drinking?)

Midway through a painful implementation, did you ever dare to ask: “Now why again are we buying this?”

The great commandment of buying is to KNOW THY BENEFIT. Sadly, it’s often ignored as companies rush into major purchases without taking the time to:

– Identify (and document) the components of the benefit
– Connect those benefits to company goals

If you don’t know why you are buying, you can never get a great deal.


This video covers the Four Steps to Buying Excellence (including Know Thy Benefit) and explains our logo along the way.


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