value

My first instinct is to take the buyer’s perspective, and that’s what these articles are generally about. But I’m not of the worldview that in order for buyers to succeed, sellers have to fail. In fact, the opposite is true: that when sellers and buyers both do their respective jobs well, it results in more…
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So, why do we buy? – It turns out this is a pretty easy question to answer: I will buy something when its price is less than its value to me. It sounds simple, and it is… at least at a concept level. In practice, dissecting value can get thorny, and we’ll explore that in…
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